Traffic to Your Website

Driving traffic to your website is the name of the game for your net success!

Just a little more than a decade ago, the net was a brand new, virtual frontier. There weren't hundreds of thousands of competing websites focused on your niche market. Search engines were in their infancy, a convenience to users and websites, but certainly not the sophisticated indexing devices of today.

Back in the mid-1990s, a relatively small number of people communicated or purchased online. Online marketing was in the developmental stage. Today, competition online requires a savvy business mind, a rock solid marketing plan and considerable knowledge of the search engines and search engine optimization. It's no longer good enough to have a good product or service. Driving traffic to your website is the name of the game. Accomplishing that goal is your challenge. Here we offer some of the best strategies to encourage traffic to your website, today!

Ten years ago, you could get away with slapping up a couple of pages, one a sales copy page and another to order your product or service. This formula absolutely doesn't work today. The major search engines are interested in providing useful information to their clients, the net surfer. It's now necessary to offer considerable value, in terms of free, relevant and accurate information your visitors can use. Even entertainment value is considered in these ultra-smart search engine algorithms. Today, your website content is essential to driving traffic to your website.

Google handles about 75% of all searches by web surfers. So it's imperative that you have a good understanding of the rules Google plays by, what makes a site attractive to its bots, as well as what doesn't. There's a lot of material to cover and you might well want to hire a pro to quickly and effectively get Google working for you.

The greater number of quality links you've got going, the better. Some sites have literally millions of links, going both to and from their sites. Quality must be emphasized and can be a great deal of work, but build your links over time. It pays off, incrementally, with increased traffic to your website.

You'll want to take advantage of any legitimate free advertising avenues open to you. By legitimate, we mean nothing that might be construed as spam. However, if you take the time to put out a monthly, free e-newsletter as an opt-in for your visitors, this is great advertising exposure. You provide your readers with feature stories of interest to your subscribers, as well as links to information and such, along with a couple of ads for quality products. Readers of e-newsletters often pass them on to friends with similar interests. Word-of-mouth referrals means more traffic to your website.

Writing free downloadable e-books pertaining to your area of expertise is another good way to drive more traffic to your website. You may also want to give the user distribution rights, so long as your book remains intact.

If you have any time left - whew – get a blog going. You can generate a lot of buzz and tons of links through this project.

Getting traffic to your website may start off slowly, but progressively building your website into one the bots find attractive will get those numbers climbing fast!

Your Own Business

Looking for extra cash? Now may be the time to consider your own business, online!

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Virtually everyone is feeling a bit nervous about job security these days. Just about every day, we hear on the news of another huge corporate layoff. So this may be the perfect time to start thinking about starting your own business online. It does take some time to make your business plan, implement it and build an online presence that brings in enough income to match what you're currently making. The cost of starting an online business does not even approach the expense involved in starting a brick and mortar operation, so you don't need huge amounts of cash to start your own business online. Let's take a look to see how you can use this strategy to help insure yourself, should you become suddenly jobless.

The cost of starting a website is minimal. You'll need a domain name, which can cost as little as $2. You can find a web hosting service for anywhere from $4.95 to about $15.00 per month. Most web hosting services provide you with a shopping cart to facilitate sales transactions, as well as automated email software to manage customer contacts and auto-responders. Using PayPal to process your transactions provides a hassle free and inexpensive merchant account vehicle.

When you start your own business online, you also enjoy the advantage of minimal overhead, because you can work out of your home, without the expense of office space, electricity and all the maintenance of the brick and mortar setting.

Your first step is to start brainstorming. If you like what you're currently doing for a living, see how you might apply those skills to an online setting. What talents do you have that might be viable products or services on the net? Once you start thinking, you'll be amazed to see the possibilities.

Let's say you're working as a beautician. You know everything about manicures, hair coloring and the best beauty products. Your experience with your customers has given you expertise in what the consumer wants. Why not start a beauty site? If you're working in a corporate environment as a marketing analyst, there are plenty of web surfers looking for marketing information and services.

Go down every avenue you can think of, where your skills can fill a need. Sometimes, obscure areas of knowledge are excellent niche markets, due to the fact that you have less competition. For example, if your hobby is growing bonsais, you might start your own business online, with products and services that pertain to growing bonsais. You can sell books on the subject through Amazon for a nice commission. You can also write booklets on specialized areas of this horticultural niche.

Hobbies sometimes make excellent candidates for your own business venture online. If you quilt, enjoy making gift baskets or craft items, candle-making or stained glass, these can eventually earn you a full time income. Selling on eBay doesn't even require having your own website!

So what's the catch? Building your own business is a lot of work! It can be time intensive, so you must be committed to investing the time. In order to succeed with the search engines, which ultimately drives customers to your site, you must give your visitors value, information that's free, such as content. It's all about content, and you want to launch with as much as you can to jump start your search engine rankings and traffic.

While building quality content, you'll simultaneously want to look into doing your web page design, unless you've got the cash to hire someone to do this for you. If you want to do the visuals yourself, visit the W3 school online. If you've got the time, you can learn to do all of these things for free!

Starting your own business online might be the best move you've ever made. It's certainly worth some thought. What do you have to lose?

Web Host Reviews

How to compile straight-up web host reviews that lead you to the perfect hosting service!

You've got your product, business plan, marketing strategies and distribution all lined up. All you need to get on the map is a web hosting service. Sounds simple enough, right? Not. Your next step is to consult some of the excellent web host review sites.

Why do you need to do this extra research on web host review sites? Once you start looking for a hosting service on your own, your head will soon enough be spinning with all the different offerings. Some require a substantial time commitment. Others offer space on the server in such varying amounts, you have no idea what's right for your enterprise. Do you want a blog? How about shopping carts and secure servers for financial transactions. Before you know it, you'll be so confused you won't know how to make a decision that serves your business objectives. You'll be afraid to commit to one or another for fear of your first six months of profit going towards getting out of a hosting service and finding another! This is no way to do business.

As hosting service options have grown more sophisticated, there are more and more considerations to take into account before signing up. Web host review sites started popping up all over the net, providing an array of services to help you to assess your needs before you plunk down your cash.

While there are many reputable web host reviewers, for your own peace of mind, take a sampling and put in a few hours of research time. You'll find plenty of information which is consistent across the board. Then again, one review site may have an article which highlights concerns specific to your type of business. Most web host review sites offer a free e-newsletter. Subscribe to a few and read feature pieces in their archives for additional useful tidbits.

Check the blog directories for web hosting review blogs. Check out hosting message boards, chat rooms and forums for unbiased user reviews. Pay particular attention to articles and message board remarks that deal with hosting awards and e-Commerce hosting plans.

Peruse several web host review sites for web host comparison ratings and links to web hosting directories. If you've now determined what your business requires in a hosting service, search each review site for those handy tables which compare features of various web hosting services. If you see that ABC hosting service fulfills your business needs, gets rave reviews from users and pro web host reviewers and consistently receives respected awards, well, you may be on to something.

You'll need to make a decision at some point. Don't make a career out of your research, but be thorough enough to have confidence in your choice. Questions? Contact each of the hosting services for answers. A prompt, to-the-point response may make up your mind. Good luck! Here are a few hosting services I use and recommend.

Working Mothers

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Equal pay for equal work: a frustration for many working mothers

Most families are not financially able to enjoy the luxury of a stay at home Mom. It's too hard for most of us to make ends meet without a second income. However, when Mom goes to work, she finds, more often than not, that the working mother, doing the same job and possessing an equal skill set, is paid less than a man. This is a source of great and legitimate frustration.

Working mothers are already penalized, in that she has far less time to spend raising her children. The insult to injury shows up in her paycheck. She may be seated right next to Joe, doing the exact same work. Joe's paycheck is, sometimes, substantially larger, while they both work 40 hours. Doesn't seem right, does it? Let's take a look at why this situation is so common and what the working mother can do to attain equal pay for equal work.

The genesis of unequal pay began more than fifty years ago. During World War II, with most working age men away at war, the family structure got turned on its head. It became necessary for women to do their part to support the war effort, going to work in factories to make the necessary supplies (remember Rosie the Riveter?), as there weren't enough men to fill the jobs. The traditional stay at home Mom became a working mother, mostly due to a rally to patriotism. When the war ended, most women were relieved to be out of a job and back home tending the family fires.

This period of the working mother in war time did break the traditional mode of men as the breadwinners. By the mid-1950s, it became common for women to hold part time jobs to augment the family income. These jobs tended to be menial and women did not expect to be paid a man's wage. Such part-time and short term jobs did not pay enough to support the family and were not intended to be so. More complex occupations were generally reserved for men. Men wanted to be the breadwinners, while women did not. This was the socially acceptable arrangement of the day.

During the 1960s, it became far more common for women to go to college and develop careers previously held only by men. The unspoken agreement was that women were only hired for 'men's jobs' at a lesser rate of pay. After all, a woman was taking a job away from the traditional breadwinner. It would be unthinkable to give equal pay and women had to accept this if they wanted to work.

As time passed, these young women college grads married and had families. By the 1970s, economic conditions and increasing family debt brought women back into the mainstream work force, as working mothers. The prevailing notion of men being the breadwinners was still in effect. Employers still, perhaps almost unconsciously, regarded women as taking a job away from a man. The only rationale to hiring working mothers was that the company didn't need to pay them an equal wage.

Although plenty of women are still on a slow burn over the issue, old ideas die slowly. Today, we talk about the 'glass ceiling'. Equal pay is still an issue. Few women have overcome and broken through that ceiling, and now enjoy equal pay.

So what prevents most women from receiving equal pay? According to one female business consultant, the major reason is that women state a lower dollar amount as their desired rate of pay when they apply for that equal work job!

Working mothers often buy into this self-defeating concept, feeling that the only way into a profession is a lower pay rate. Some feel that it's necessary to make that trade-off, because they need a job. Others think that they must be 'mannish' in their demeanor to get equal pay.

So what's the solution? Realize that your educational qualifications are every bit as valuable as a man with the same credentials. Women can be just as professional in the performance of their job as a man. Being a woman can be an asset in certain professions, where a woman's style of professionalism may be better suited to the occupation than a man's. Go online and find out what the market rate is for your skill set. When you interview, or are going for a pay raise, ask for that rate of pay. Today's working mother needs to buff up her professional self esteem! You may well get what you're worth. Good luck!

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Site Maps

Site Making Using Google


Businesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is marketing which is the vehicle to carry that message across to the consumer so that people are aware of its existence then it is purchased.

The age of the internet has given people the opportunity to make money via the web. There are a lot of websites that offer a person the chance to be seen easily and quickly and one of the best right now is using site maps created by Google.

The benefits of using Google are the following;

· It helps people find ones web page better than other search engines because of better crawl coverage.

· People will be able to search on certain keywords that the person put in place which will directly lead searchers to ones website.

· It allows the person to provide specific information to Google about the web page such as the last time it was modified or how often it is changed.

· Using Google straight will allow ones web page to be seen quickly which is a lot better than other computer companies who promise to do the same thing but can’t deliver in the end.

Now that the benefits have been mentioned, it is now time to go through the step by step process to make a Google site map.

1. The first thing that needs to be done is to do the proper research. The service or product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.

2. Next, one should focus on the product or service that is being offered to the customer must be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well?

Just like a normal business where business is done on the phone or in a store, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

3. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.

4. When a domain name has been selected, one should enter the URL of the website to be created. Google site maker will then crawl the site and create a list of all the links it can find.

5. Next, one should fix the control settings. Doing this will determine how frequent the contents of the site changes which will let Google know how often it should be crawled.

6. If there are certain URL’s that a person does not wish to be included in ones site, Google can be instructed to bypass it so that it will not be crawled and posted on ones site map. One can select what types of files to be bypassed whether these are .zip or .exe files.

7. Also, one has the option of adding the sites FTP information since Google can automatically upload the site map for the person.

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Web Design and Development

Increase your conversion rates with these tips on web design and development

Good web design and development is more than just coding. You need to consider more than just a visually pleasing page. With very few exceptions, websites are there to make money. Sure, it's true that you've got to have good content and plenty of it in order to raise your search engine rankings. However, once your visitor arrives, it's imperative that the visitor can quickly and easily discern what you have to offer.

You need to make it easy to navigate your site as well, placing links to other pages on your site which are relevant to that reader's interest. While it may seem obvious, your web design and development plan must include the assumption that your visitor does not necessarily land on your homepage. You need to organize each page accordingly. Your general page layout and screen size are other factors which contribute to usability. In a nutshell, usability is most important to your success. Here are a few tips that will increase your conversion rates.

The latest figures on screen size indicate that upwards of 80% of users use the 1024 x 768 screen resolution, so it's best to design your page to that size. A three column page makes a good composition, but in order to be sure your sales propositions are clear to the other 20% of visitors using the smaller screen resolution, it's best that your sales propositions be placed in the left hand column. For example, if you have an e-newsletter, place this offer in the left hand column.

Remember what we said about not assuming your visitor lands first on your homepage? A good web design and development plan means that you must place your offer for your e-zine in the same position on every page. You'll increase your readership exponentially, since every visitor will spot your offer.

This brings us to the scrolling factor. Unless you make your purpose and value proposition visible in the top portion of the page, without the user needing to scroll down, chances are good they'll never see it. All such messages should be displayed in the left hand, or second column, as appropriate.

Your web design and development plan must tackle the complex problem of each page's organization of content. Knowing that a first time visitor can land on any page on your site, introductory material must be written such that your visitor is not confused. Make the purpose of that material clear, on that page. Do not write it as a continuing saga with the assumption the reader has read the previous page. This isn't really tricky, as long as you apply the principle of the material being standalone information.

Now for navigation aspects. Let's say you've got a gardening website. One page contains an article on the general care of roses. Your web design and development plan needs to address the question of which of your other pages might be most relevant to that reader, and place links to those other pages in an easily found location. As your traffic grows, you'll begin to see user patterns to refine your links to suit your traffic.

Incorporate these tips into your initial web design and development plan and watch your traffic grow. Pretty isn't enough, but fortunately, you can have both beauty and function.

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Attract Women

Want to know how to attract women? The moves are simple and few, really!

Many of you men spend a great deal of time thinking up new lines, better moves and what not, all in your ongoing quest to attract women to your suave, polished persona. Let me clue you in on a few facts and give you some guidelines that will not only attract women, but will have them flocking to you. Sound good? OK then, let's go.

First of all, you've got to understand that the vast majority of women see right through the insincere compliments and old, dusty lines. Believe it or not, the oldest of the old, “Haven't I met/seen you somewhere before?”, line is still alive, but perhaps not well. The best you can hope for is laughter. I suppose it could be used to advantage, if you quickly follow up with a “Just kidding!”, laughing along with them. This might give you an opening for a more intelligent or witty remark with which to start a conversation.

You also have to know that, should you (apparently) attract women with a slick line, she might just be playing with you!

Many men feel that, in order to attract women, they cannot possibly act like themselves. They think they must somehow embellish their personality or talents. This won't work for long. Sooner or later, she'll find out you're not really a Karate expert or a doctor, or whatever you add to your real repertoire of attractive qualities. Truly, just be yourself (with a few common sense exceptions)!

Common sense tells you that rude noises, crude language and off-color jokes don't attract women. If you're habitually unkempt, don't brush your teeth often and don't believe in bathing, you may as well fuggedaboutit! A clean, neat appearance is your best bet. This is all rather obvious, but I've seen living evidence that not every man understands these basic points.

Once you've struck up a conversation, try to draw the woman out as to her interests, instead of talking all about you. All people enjoy talking about themselves and women are no exception. Besides, it shows her that you're interested in her. Egomaniacs don't attract women in very large numbers!

However, there's a caveat on this questioning. Don't ask personal questions that will make her feel like she's being stalked. For example, don't ask if she has a boyfriend, where she lives or where she works. Movies, music, books, jogging or any general activity are safe subjects to get the ball rolling. If you happen to be neighbors or co-workers, you have an advantage in having the opportunity to observe her and learn about what she's interested in before you make your move.

Here are some of the qualities that women find extremely attractive: a genuine manner, humility (think not-a-braggart), a good sense of humor, a gentle voice and gentlemanly conduct.

Some men try to attract women based solely on looks, despite finding out that she hates everything that you like to do! Why try to cultivate a relationship in which you have nothing in common? Move on to another good looking woman with whom you may have shared interests.

So there you have it in a nutshell. Go with these guidelines and see if you don't have the women coming to you!

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